Privacy Policy

Effective Date: April 02, 2026
Last Updated: April 02, 2026

This Privacy Policy (the "Policy") establishes the protocols for the collection, storage, and processing of Personal Data by AFC System Private Limited ("AFC", "we", "us", or "our"). This Policy is structured to ensure strict adherence to the Digital Personal Data Protection Act (DPDPA), 2023, and the Information Technology Act, 2000.

1. Data Fiduciary Identity

AFC acts as the Data Fiduciary for all information collected via www.afcindia.in. Our registered office is located at A-23, SEC-68, NOIDA, Gautam Buddha Nagar, Uttar Pradesh, 201301. For all data-related inquiries, please contact info@afcindia.in

Grievance Officer: The Grievance Officer (Data Protection), AFC System Private Limited, can be contacted at the above email address.

2. Statutory Definitions

To ensure legal clarity under the DPDPA 2023, the following definitions apply to this Policy:

"Data Principal" refers to you, the individual user accessing the Website, who is the subject of the personal data collected.
"Data Fiduciary" refers to AFC System Private Limited, which determines the purpose and means of processing your personal data.
"Data Processor" refers to any third-party entity (such as cloud hosting or IT partners) that processes personal data on behalf of AFC.
"Personal Data" means any data about an individual who is identifiable by or in relation to such data.

3. Notice for Consent

This Policy serves as the mandatory Notice under Section 5 of the DPDPA. Before or at the time you provide affirmative consent through our "Get in Touch" portal or web forms, we inform you of the following in clear and plain language:

By utilizing our "Get in Touch" portal or web forms, you provide Affirmative Consent for the collection and processing of the following Personal Data:

a. Full Name and Entity Representation
b. Email Address
c. Phone Number
d. Specific Inquiries/Messages you submit

The specific purpose for which this Personal Data is proposed to be processed is to enable AFC to respond to your product/service inquiry. This includes initiating outbound calls, SMS, or emails to address your expressed interest in AFC products and services, providing accurate technical specifications, load-bearing capacities, material textures, visual representations, and any related follow-up communication.

The purpose of processing your data is to enable us to reply to your inquiry and provide information about AFC’s products and services.

This Notice is provided in English. You have the option to access this Notice in any language specified in the Eighth Schedule to the Constitution of India. If you wish to receive this Notice in another language, please contact us at info@afcindia.in and we will provide it to you.

4. Purpose of Processing

We process your personal data based on your Consent and/or for certain legitimate uses as permitted under applicable law, including the Digital Personal Data Protection Act, 2023. Such legitimate uses may include compliance with legal obligations, prevention of fraud, and responding to lawful business inquiries.

In particular, your Personal Data may be processed for the following purposes:
a. Initiate outbound calls, SMS, or emails specifically to address your expressed interest in AFC products and services.
b. Provide accurate visual or technical representations to mitigate user risk regarding product variations.
c. Maintain the security of our digital infrastructure and notify you of any unauthorized access.

5. Data Retention

We retain the collected Personal Data only for as long as necessary to fulfil the stated purpose (responding to your inquiry) or as required by applicable law. Once the purpose is fulfilled or you withdraw consent, we will erase or anonymise the data in accordance with Section 8(7) of the DPDPA, unless retention is mandated by law.

In the absence of a continuing business relationship or legal requirement, such data shall not be retained for longer than is necessary for the purposes for which it was collected and shall thereafter be deleted or anonymised in accordance with applicable law

6. Data Principal Rights

Under the DPDPA 2023, you are recognized as the Data Principal and hold the following rights:

a. Right to Access: You have the right to obtain information about the Personal Data we hold about you and how it is being processed.
b. Right to Withdrawal: You may withdraw your consent for future calls or emails at any time by notifying us at info@afcindia.in. Withdrawal of consent shall not affect the lawfulness of any processing performed prior to such withdrawal.
c. Right to Correction/Completion/Updation: You may request corrections to any inaccurate, incomplete or outdated data.
d. Right to Erasure: Upon the fulfillment of the inquiry purpose or withdrawal of consent, you may request the deletion of your personal identifiers from our active communication databases (subject to legal retention requirements).
e. Right to Nomination: You may nominate another person to exercise your rights in the event of your death or incapacity.
f. Right to Grievance Redressal: You may raise a grievance regarding the processing of your data (see Section 7 below).

7. Grievance Redressal Mechanism

We have established an effective grievance redressal mechanism. You may submit any grievance relating to the processing of your Personal Data to our Grievance Officer at info@afcindia.in.
We will acknowledge your grievance within 5 working days and endeavour to resolve it within 30 days. If you are not satisfied with the resolution or do not receive a response within the prescribed time, you may complain to the Data Protection Board of India in the manner prescribed under the DPDPA.

8. Personal Data Breach Notification

In the event of a Personal Data Breach, AFC will notify the Data Protection Board of India within such time as may be prescribed under applicable law and the affected Data Principals without undue delay, in accordance with Digital Personal Data Protection Act, 2023 and any rules, regulations, or directions issued thereunder.

9. Disclosure and Third-Party Limitations

Non-Disclosure: We do not sell or trade your personal data to third-party marketing entities.
Service Providers: Data may be shared with secure service providers solely to maintain Website availability or server integrity. Such sharing is governed by contracts that require the Data Processors to comply with the DPDPA and implement appropriate security safeguards.
External Links: We are not responsible for the privacy practices of third-party websites linked on our platform; users access these at their own risk.
Cross-Border Transfers: Personal Data may be transferred to and processed in jurisdictions outside India in accordance with applicable law and subject to appropriate safeguards as may be prescribed under the DPDPA.

10. Security and Intellectual Property Protection

We implement reasonable security practices and procedures to protect Personal Data against unauthorized access, disclosure, alteration, or destruction, in accordance with applicable law. For provisions relating to intellectual property rights and permitted use of website content, please refer to our Terms of Use.

11. Limitation of Liability

As-Is Basis: The Website and all data collection features are provided on an "as-is" and "as-available" basis. AFC makes no warranties regarding the absolute security of data transmission over the internet.
Statutory Disclaimer: While we implement reasonable security to protect your data, AFC shall not be liable, to the extent permitted under applicable law, for damages arising from cyber-attacks, distributed denial-of-service attacks, viruses, or other technologically harmful materials beyond our reasonable control.
User Risk: While we take reasonable steps to protect your Personal Data, transmission of information over the internet is not completely secure. By using the Website, you acknowledge the inherent risks associated with such transmission.

12. Policy Updates

We may update this Policy from time to time. Material changes will be notified via a prominent notice on the Website or by email (where feasible). Your continued use of the Website after such notification constitutes acceptance of the updated Policy.

13. Cookies and Tracking

Our Website may use basic cookies or similar technologies to enhance user experience and ensure website functionality. These cookies do not collect sensitive personal data and are used solely for operational and analytical purposes. You may manage your cookie preferences through your browser settings.

14. Governing Law and Jurisdiction

This Policy is governed by the laws of India. Any disputes regarding data processing shall be subject to the exclusive jurisdiction of the competent courts at Gautam Buddh Nagar, Uttar Pradesh

Acknowledgment: By accessing this Website or submitting an inquiry, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, you should refrain from using the Website.